A case study of our analysis and engagement programs
This case study explores an integrated campaign of knowledge mobilisation, research, agenda-setting articles and convening to lead the conversation on biodiversity.
Learn how we work with these clients:
→ Business
Explore the services featured in this project:
→ Whitepapers and reports
→ Strategic communications and messaging
→ Qualitative research
→ Executive communications and speech writing
Objective
Showcase a leading Australian law firm’s expertise at the intersection of nature, business and finance
A leading Australian law firm wanted to highlight its deep expertise in nature-based solutions and the risks and opportunities of the transition to a nature-positive economy for business and finance. Our client wanted to engage and inform their own clients, as well as reach a new, wider audience. This project aims to produce a high-impact whitepaper and reports to frame these complex issues for the firm's diverse stakeholders.
Approach
An integrated programme of qualitative research, stakeholder engagement and the development of a high-impact whitepaper, starting with knowledge mobilisation
We began by conducting a thorough landscape analysis of the public debate about nature and biodiversity in Australia and identified priority angles and themes to achieve cut-through. Our content strategy included a series of short articles, executive communications, and an in-depth thought leadership report based on exclusive expert interviews. The report was published the same week the Taskforce on Nature-related Financial Disclosures published its framework, ensuring maximum impact. An exclusive roundtable discussion enabled our client to engage directly with leading stakeholders. The Action Exchange supported the initiative through qualitative research and strategic communications and messaging to ensure the firm's insights resonated across the business and finance sectors.
Outcome
Our client is established as a leading voice on nature and business in Australia
Combining knowledge mobilisation, strategic communications and qualitative research, our approach cemented our client as a leading expert on the risks and opportunities for Australian businesses and investors in transitioning to a nature-positive economy. The project has resulted in greater exposure for the firm and deeper direct relationships with leading stakeholders.
