At the digital frontier: A whitepaper on the future of tokenised finance
The Action Exchange was commissioned by AFR Insights, the thought leadership division of The Australian Financial Review, to author a high-impact white paper for CMC Markets.
Learn how we work with finance and investment clients:
Objective
CMC Markets’ objective was to deliver an agenda-setting thought leadership piece for their audience of sophisticated investors while strategically leveraging the prestige and reach of the AFR brand. The challenge: identifying a market-relevant topic that would remain relevant in a rapidly moving space, while satisfying regulatory requirements around financial communications.
Approach
To achieve this, we conducted our knowledge mobilisation process to identify an editorial ‘sweet spot’, followed by in-depth qualitative interviews with industry experts. We synthesised this diverse range of authoritative perspectives into a comprehensive white paper that articulated a clear position on the future of decentralised finance.
Outcome
By leveraging both The Action Exchange’s business intelligence capabilities and the AFR brand, the report became a high-utility piece of collateral that CMC Markets used to anchor a digital marketing campaign, supported by roundtables and discussions for high-value clients. It successfully positioned CMC Markets as a forward-thinking leader in a complex and fast-moving sector.
