A new service offering to engage senior audiences in volatile times
As pressure on busy communications teams grows, The Action Exchange’s new suite of tools builds credibility and influence with hard-to-reach decision makers.
Learn how we work with these types of clients:
→ Business
→ Finance and investment
→ Government
Explore the services featured in this project:
→ Insight-led outreach for institutional audiences
→ Business intelligence
→ Executive communications
Communications, corporate affairs and marketing teams are now working to a very different brief from the one they were planning for even a few months ago.
Their audiences, senior-level decision makers, still expect original and accurate insights. Yet economic uncertainty, geopolitical instability, and fast-moving policy and public debate are shortening the shelf life of ideas, making these audiences much harder to engage.
At the same time, AI is raising expectations that already lean teams can do more with less. The tools are improving rapidly, but being thoughtful about how to deploy them is a time-intensive and ever-shifting task.
The confluence of these trends means that many of the marcomms teams we speak with are rethinking their approach. They still value the in-depth qualitative research process that informs a thought leadership campaign, but want flexible and innovative ways to convene their audience in a two-way conversation that, in turn, feeds into their engagement strategy.
What they need is not necessarily a long-form report: it is sharper analysis on how markets, policy and public debate are moving. They need a clearer understanding of how business, investment, policy and institutional audiences will interpret an issue. They need more direct engagement with the stakeholders that matter most to them. They need lighter-touch outputs that can be developed quickly and evolve with the conversation. And they need all of this without sacrificing the quality, accuracy and nuance required to engage serious decision-makers.
The Action Exchange is launching a suite of specialised service offerings to reflect this shift.
Our new suite of services showcases the range of ways we help clients communicate with and engage audiences meaningfully in complex, fast-changing environments. These include business intelligence, below the line insight-led outreach, stakeholder engagement and support for executive communications, combined in ways that are responsive to the moment.
This is work we have long delivered behind the scenes: helping our clients understand the business and policy environments they operate within, testing ideas, building relationships and engaging serious audiences with substance and credibility.
We are fortunate that, as an independent, founder-led agency, we can be nimble and fast-moving. Our founders lead all of our projects, bringing the judgment and experience that comes from decades of working with corporate, government, philanthropic and institutional clients. This is a potent combination in a world where business needs are changing rapidly, yet the standard for credibility remains high.
