The Action Exchange was commissioned by AFR Insights, the thought leadership division of The Australian Financial Review, to author a high-impact white paper for CMC Markets.
Learn how we work with finance and investment clients:
Explore the services featured in this project:
→ Whitepapers and reports
→ Business intelligence
→ AFR Insights
Objective
CMC Markets’ objective was to provide genuine thought leadership and valuable insights to their customers while strategically leveraging the credibility, prestige and reach of the AFR brand. The challenge was to identify a topic that resonates with CMC Markets’ target audience of investors while meeting compliance requirements.
Approach
To achieve this, The Action Exchange conducted a knowledge mobilisation process, followed by in-depth qualitative interviews with industry experts. We synthesised this diverse range of authoritative perspectives into a comprehensive white paper that articulated a clear position on Australian critical minerals markets.
Outcome
By leveraging both The Action Exchange’s business intelligence capabilities and the AFR brand, the report became a high-utility piece of collateral that CMC Markets used to anchor a digital marketing campaign. It successfully positioned CMC Markets as a forward-thinking leader in a complex and fast-moving space.
